Meta Ads
Instagram & Facebook ads that bring customers
We run paid Instagram and Facebook ad campaigns aimed at getting you real customers, not just impressions. You get ad strategy, audience targeting, ad creative, ongoing campaign management, and clear monthly reporting on spend, clicks, and the leads or sales that came from it. Focused entirely on ads that perform.
Everything you get.
- Ad strategy & campaign setup
- Audience research & targeting
- Ad creative & copy
- Ongoing campaign management
- Monthly report on spend & results
- And more
Tools we use
What is Meta Ads management?
Meta Ads are paid advertisements on Instagram and Facebook. Together these platforms reach virtually every Dutch person with a smartphone — and thanks to Meta's ad targeting, you can show your message exactly to the people who matter: by age, location, interests, or behavior.
But running an ad campaign that actually delivers customers is skilled work. Most businesses lose money on ads because they target the wrong audience, run weak creatives, or don't measure what works. That's exactly what we take over.
Our approach: from strategy to optimization
1. Tracking and measurement. Before a single euro is spent on ads, we set up the Facebook Pixel and Conversions API correctly. From that moment you know exactly which ad delivered which inquiry or sale.
2. Strategy and audiences. We map who your customers are and build ad audiences around them: cold audiences who don't know you yet, warm audiences who visited your site, and existing customers for repeat purchases.
3. Creatives that stand out. Scroll-stopping visuals and copy that resonates. We handle the ad creatives completely, tuned to what moves your audience.
4. Retargeting. Visitors who didn't buy right away see your ad again — with a better message. This is usually the most profitable layer of any campaign.
5. Continuous optimization. Every week (Scale) or two weeks (Growth) we turn off losing ads and scale winners. That way your cost per customer goes down over the campaign instead of up.
How much ad budget do you need?
A question we always answer honestly. Our management starts at €149 per month; on top of that you pay ad budget directly to Meta.
As a guideline: for a local service business, €300 to €500 per month in ad budget is a realistic start. For webshops or nationally operating businesses, €500 to €1,000 is more realistic. We advise upfront which budget fits your goal — better a smaller budget well spent than a big budget wasted.
How we measure results
Every month you receive a report without jargon: what was spent, how many clicks, inquiries, or sales that delivered, and what we'll do better next month. Advertising without insight is gambling — that's not how we work.
Combine Meta Ads with a fast website or webshop: ads send visitors to your site, and the better that site converts, the more every ad euro delivers. Two services get you a 10% bundle discount.
Ready to see what ads can do for your business? Book a free call — even if you've had bad experiences with advertising before. We'll look honestly at what went wrong.
Choose. Subscribe. Launch.
Choose
Pick your service(s), select a tier, and subscribe for a flat monthly fee.
Subscribe
A dedicated senior team scopes and builds your project, with clear updates every step.
Launch
Your project goes live. Revisions, fixes, and ongoing support are included in your subscription.
Why subscribe?
Flat monthly subscription
Choose a tier, pay a flat monthly fee, and cancel anytime. No surprises, no hidden fees, no long-term contract.
Track on Trello
See exactly where your project stands on your Trello board. No chasing, no guessing, you're never left in the dark.
Senior team, end to end
One team handles design, build, and launch. No handoffs, no miscommunication across freelancers. Same people, start to finish.
Fast milestones
Milestones ship in days, not months. We move quickly without cutting corners on what matters.
Top-notch quality
World-class design and development at your fingertips. Every pixel, every line of code matters. We sweat the details.
Pause or cancel anytime
No contracts, no lock-in. Pause your subscription or cancel whenever you want. You're always in control.
Your project,
start to finish
Your idea.
We build it. We ship it.
One senior team takes you from first sketch to production. Strategy, build, launch, and ongoing support, all in one subscription.
Strategy
We start with your goals, scope the work, and map out exactly what needs to happen before a single line of code.
Build
Our senior team designs and builds your project using modern tools. Fast, reliable, no shortcuts, no legacy debt.
Support
After launch, your subscription covers hosting, maintenance, updates, and ongoing improvements. We stay on it.
Simple monthly plans.
Pick a tier for Meta Ads and get started right away.
- 1 platform (Instagram OR Facebook)
- Pixel & Conversions API setup
- Campaign setup (ad sets, targeting, creative upload)
- Basic audience targeting
- Monthly performance report
- Both platforms (IG + FB)
- Everything in Starter
- Retargeting campaigns
- Bi-weekly optimization
- Ad-to-page alignment review
- Ad performance monitoring
- Both platforms
- Everything in Growth
- Advanced audience research
- Weekly optimization
- Campaign strategy consulting
- Custom audience building
Ad spend (what Facebook/Instagram charges you) is separate. You pay us to manage and optimize your campaigns.
Other services
One team, end to end. See what else we do.
